Global Campaign Outline:

 

TARGET MARKET FOR GLOBAL CAMPAIGN:

 

DEMOGRAPHICS:

1. AGE: The age range we are targeting is 18-64 years of age. The reason the campaign will 

2. GENDER: Although the campaign will cater to both genders, the female gender will enjoy 

3. EDUCATION: Because the Gatsby Bowtie Boutique Resort and Spa is a family based 

4. SOCIO-ECONOMICS: The median household income for Shreveport, Louisiana is around 

target this age range is because this is the age range that is most popular in the Shreveport 

location

the campaign more since the population of Shreveport is primarily female.

company, the campaign will apply to individuals of all education levels. This resort and spa 

does not want to discriminate against any individual, so the campaign should be one that all 

individuals can understand and enjoy

$38,633, so the campaign should tailor to individuals of this socio-economic status. As said 

before, the Gatsby Bowtie Boutique Resort and Spa does not want to discriminate against 

any individuals, so the campaign should apply to a socio-economic status that relates to 

most individuals in the area.

 

GEOGRAPHIC:

1. LOCAL: 15%; The local population will only comprise of 15% because they will have the 

2. REGIONAL:35%; The regional population will comprise of 35% because these individuals are 

3. DOMESTIC:30%; The domestic population will comprise of 30% for similar reasons as the 

4. INTERNATIONAL:20%; lastly, the international population will comprise of 20% because they 

ability to easily travel back home after they visit their destination in Shreveport.

close enough to Shreveport that it is easy to visit the location, yet far enough away that they 

would need a place to sleep instead of traveling home.

regional guests. The difference between the regional and domestic guests is that the 

domestic guests have a farther distance to travel from, so some individuals may not be able 

to make the journey to Shreveport to begin with.

have the greatest distance to travel. For this reason, it will be more costly for international 

guests to travel to Shreveport, so a smaller population of international guests will travel to 

Shreveport and stay at the Gatsby Bowtie Boutique Resort and Spa

 

EXECUTION FOR THE DEVELOPED GLOBAL CAMPAIGN:

 

EXTERNAL:

i. Social Networking: Social networking is appropriate for this campaign because 

ii. Television: In addition to social networking, the television is another outlet that 

through this form of media, the campaign can reach individuals all over the 

world and of all ages. Not only that, but social media provides an outlet to 

spread news immediately, so there would be little to no wait time for the 

campaign to spread across the world.

is appropriate for the campaign. Similar to social networking, television can 

expose the campaign efforts to a large audience. 

iii. Internet: The internet is another external factor that is appropriate for 

iv. Bus Wraps: Bus wraps are appropriate for the Shreveport population 

the campaign. According to the International Telecommunication Union, 

approximately 40% of the world population uses the internet, so a wide range of 

individuals would have the opportunity to see the campaign.

because the transit system is a popular mode of transportation for the city.

http://www.internetlivestats.com/internet-users/ 

 

INTERNAL:

i. Themed Merchandise: Because the Gatsby Bowtie Boutique Resort and Spa is a 

ii. Themed Food and Beverage: Because the Gatsby Bowtie Boutique Resort and 

iii. Themed activities/events: Because the Gatsby Bowtie Boutique Resort 

themed based Resort, themed merchandise is appropriate for the campaign

Spa is a themed based Resort, themed food and beverage is appropriate for the 

campaign

and Spa is a themed based Resort, themed activities and events are appropriate 

for the campaign